Relativity taps Liz Jones for digital marketing

Posted: Thu., Dec. 22, 2011, 5:45pm PTBy JEFF SNEIDER Relativity Media has tapped Liz Jones, a veteran of the mobile and entertainment industries, as senior VP of digital marketing, a position that will see her creating and executing marketing campaigns across all digital platforms for Relativity's slate. Jones, who will report directly to theatrical marketing prexy Terry Curtin, will soon begin work on digital marketing of Steven Soderbergh's action thriller "Haywire" (Jan. 20), the Navy SEAL action pic "Act of Valor" (Feb. 24), Tarsem Singh's adventure comedy "Mirror Mirror" (Mar. 16) and the comedy "21 and Over," as well as Antoine Fuqua's "Hunter Killer" and Lasse Hallstrom's Nicholas Sparks adaptation "Safe Haven," which heads into production next April. With over 15 years of experience marketing and developing content, Jones most recently co-founded Appency, a full-service marketing agency dedicated to promoting mobile applications, where her clients included National Geographic, TheFind and Ravensburger Digital. Previously, Jones worked as a consultant and helped several media agencies start mobile and/or interactive divisions. Jones also spent 10 years at 20th Century Fox in both the Fox Mobile Entertainment group and the film division. During her tenure at FME, Jones founded Fox Mobile Studios, a dedicated studio for the development and production of made-for-mobile content. As VP of digital marketing for 20th Century Fox Filmed Entertainment, she built online and mobile marketing campaigns for more than 100 films, garnering numerous awards including two CLIOs, a Key Art Award and a One Show Award. Mobile Marketer also named her one of 2011's "Mobile Women to Watch." Jones earned her degree in political science from Boston University and began her career as an assistant for acclaimed director Norman Jewison ("Moonstruck"). Contact the Variety newsroom at news@variety.com